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Powering CPG companies to win in a rapidly changing environment with data engineering and AI/ML solutions

To address the changing customer dynamics and get complete visibility into their supply chain, Snowflake data science helps CPG enterprises put their data to good use, better align to consumer needs and drive sales. Our data engineering services and AI consulting enable F500 CPG customers to define analytics strategy, automate and integrate data from multiple sources while improving data quality, and modernize their data infrastructure.

 Being one of the leading CPG data companies, we enable enterprises to define analytics strategy, modernize their data infrastructure, and integrate data from multiple sources while improving data quality. Snowflake data science helps CPG companies act upon this data to improve marketing measurement and optimization, enhance demand forecasting accuracy, and save costs through inventory planning with data engineering and AI solutions.

CPG analytics offerings to drive exponential value

  • Marketing data hub creation for descriptive analytics

  • Real-time marketing measurement and optimization

  • Web and social media analytics

  • Hyper-personalization and recommendation engines

  • Data hub for retailer performance and sales analytics

  • Customer 360-degree view and churn analytics

  • Revenue growth management (RGM)

  • Assortment mix modeling to maximize sales

  • Demand sensing and forecasting

  • Master production scheduling

  • Preventive maintenance

  • Central monitoring and diagnosis

  • Prebuilt connectors to major eCommerce platforms

  • Automated processes for data reinstatements and returns

  • Sales analytics and forecasting

  • SEO and campaign optimization

Accelerator

Multi-Touch Attribution

Empower CPG marketers with accurate, actionable, and intelligent insights.

  • In-flight campaign optimization
  • Impact of different touch points on sales
  • In depth campaign analysis in real-time
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Customer success stories

90% improvement in the pricing and promotions ML model runtime for a top hygiene company

  • Reduction in model run time from 8 days to just 14 hours
  • 87% reduction in cost per run
  • Easy and scalable migration of ML models across geographies
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ML-based assortment lifecycle intelligence improved product profitability and market share for a Fortune 100 CPG firm

  • 3% improvement in contribution margin
  • 0.8% improvement in market share growth
  • 60% reduction in data harmonization efforts
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Insights and perspectives

Customer testimonials

Michel Pandian

enhance decision-making with pre-built analytics assets and proprietary frameworks using our data engineering and AI/ML expertise.

Paul Raj

enhance decision-making with pre-built analytics assets and proprietary frameworks using our data engineering and AI/ML expertise.

Madhan Kumar

enhance decision-making with pre-built analytics assets and proprietary frameworks using our data engineering and AI/ML expertise.

Let’s talk data!

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