Marketing Analytics

leverage data and predictive analytics for faster insights

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Let insights lead the way to higher marketing ROI

Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Snowflake’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.

Strengthen your business with Snowflake data science’s marketing analytics consulting

Measure

Optimize

Insights

Multi-touch attribution

Marketing mix modeling

Brand impact

Campaign optimization

Personalized recommendations

A/B testing

Pricing and promotions strategy

Market segmentation, audience analysis

Social media analytics

Customer Analytics

Smarter consumer insights with advanced analytics

Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.

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